Skin as UI
The interface the user sees. Simple, clean, pleasant to use.
// the studio
DATACADO is
a metaphor
We joined two words: DATA, meaning code and logic, and AVOCADO, meaning ripeness and something worth having. That gave us the approach: grow digital products until they are properly ready.
DATA is the digital substance of any product: code, logic, architecture. What turns an idea into a working system.
AVOCADO stands for ripeness. A product ready to use: a simple, clear interface on the outside, dense and carefully worked-out substance on the inside.
We are not about big data and we are not about hype. We are about decisions that have matured. Not raw MVPs thrown together, but products taken all the way to ready.
// three layers
Why an avocado
It is built in layers, and that is an exact metaphor for how development is structured.
Flesh as UX and logic
Flows, states, behaviour. What makes a product easy to live with.
Core as backend
The architecture and code underneath. What everything else rests on.
// principles
How we work
01
Ripeness beats speed
Better done properly than done fast and raw. Ripening cannot be forced.
02
Clean code, no slop
Clear structure, meaningful names, BEM. Code we are happy to hand over.
03
Simple outside, complex inside
All the complexity sits behind a clear interface. The user just gets on with it.
04
We test on ourselves first
We write the tools we use ourselves. We know where it hurts.
05
We stay until harvest
We do not disappear at launch. We maintain the product and keep developing it.
06
Freshness in the details
Every project gets its own character rather than a template run off a copier.